Rolling out in New York City.

New York, the grand dojo of hanging out. Which is why Fred took to its streets like ice cream to hot apple pie. He's rolling through town and making new friends. So, if you want to check out what friends of Fred are doing go to Fredspot.com or if you like hit him up at myspace.com/Fredwater.

Your Big Idea:  Send your idea for the headline in the Fred print ad
mentioned by Donny Deutsch on the show and enter to win a free case of Fred and a sweet Fred t-shirt.  Email your idea to: fof@fredspot.com

See ya 'round.